Ideation to Distribution
My focus Is on the client’s brand Identity.
My process starts with completely understanding the goals and objectives of the product. Research is an invaluable aspect of ideation for creating a design that marries form to function. Connecting design efforts to an organization’s business strategy has proven an asset, with my products selling well over $ 20 million and growing.
When creating custom furniture and lighting fixtures for residential, hospitality or retail clients, I sheppard projects through all phases of development; ideation, hand-sketched concept illustrations, graphic presentations, and Type V Construction documents. Years of hands-on experience has provided me with a solid understanding of visual language, materials and project management skills.
Metal, wood, glass and plastic fabrication is done locally either by myself or as a collaborative effort with my team of craftsmen. I also direct manufacturing with domestic & global manufacturing agents and vendors through the prototype stages to the market or instillation.