The Bonneville Heuer, as it is known, featured a classic Gulf Oil blue and orange paint scheme derived from the team colors used on the Porsche 917k McQueen used in the movie. It was never offered for sale, unfortunately, and is used at promotional events around the world. Since none of the buying public had a chance to own that tribute, TAG Heuer has decided to produce something which they can purchase and even use.
The TAG Heuer Steve McQueen motorcycle helmet is made with a fiberglass shell in a jet-pilot style and includes a goggle-styled faceshield. It is painted in a creamy white with a red and asymmetrical blue stripe running down the center emulating the King of Cool’s driving apparel. It is fitted with steel hardware, leather trim and vintage Tag Heuer logos. The helmet pays tribute again to the Le Mans gear worn by McQueen and celebrates the TAG Heuer Monaco watch he famously wore while on screen.