Karen McGrane:

Content Strategy for Mobile – Adapting Ourselves to Adaptive Content

McGrane gave her talk, “Adapting Ourselves to Adaptive Content” at Hot Studio on Nov. 13, 2012.

How can we design for content in a way that anticipates a world of an ever-growing number of digital devices in various shapes and sizes?

For McGrane addressing the problem means taking the content creator seriously, putting more emphasis on the non-public-facing, non “glamourous” side of the digital world: Content Management.

She calls for treating content creators like users, designing, testing and building systems that work for them as well as “the robots” so that the meaning doesn’t get lost in translation.

To learn more about Karen McGrane and how to get her book, visit or follow her on Twitter: @karenmcgrane

What will tomorrow’s technology look like

And what role will design play in bringing that technology to life? Matias Duarte, VP of Design at Google, and Joshua Topolsky, founder of Engadget and The Verge and now Bloomberg Media’s Chief Digital Content Officer, sit down together and discuss these and other thought-provoking topics related to the past, present and future of design and technology.

*shakes fist

Coussin " BUS SIGN " ( le dernier ! )

Pinterest. Found on

The material has come a long way from brown paper bags, as this new lamp proves.

The new W101 lamp, designed by Swedish architecture and design firm Claesson Koivisto Rune, does away with gangly components in favor of a single molded form.

The origami-like lamp is made from Södra DuraPulp, a biodegradable material that consists of wood pulp from managed forests combined with corn starch-based plastic. Purportedly as durable and long-lasting as wood or metal, the material can be pressed into a hard, molded form.

The lamp is made from a single piece of DuraPulp, attached to a base containing electronics. CKR collaborated with Wästberg to develop a strategy for integrated electricity and light within the paper structure. The final solution uses LEDs, which are efficient and produce little heat.

Recycled Paper’s Beautiful New Future | Co.Design.

“I’ve met alot of designers in my limited experience that complain about the “sketchers”. Sometimes designers with an aptitude for sketching get labeled as being shallow or non-creative. However, I see sketching as a means to and ends rather than the end all. When all is said and done, regardless of how flashy the sketch may be or how killer it may look, the essence of why we sketch ideas as designers is seeded in effectively communicating those ideas to our clients. Sketching is our language of communication.”


Sometimes we sketch for fun, but most of the time when working, we sketch for clients or other designers. The sketches that go into your sketchbook are of a different quality than those you would show to your fellow designers in a review or to a client in a meeting, but both sketches have their uses nonetheless. Take this for example, you’re in a restaurant on a lunch break and something comes to mind. You quickly jot it down on a scraggly napkin so that you don’t forget the idea. That sketch too has its purpose. Although it could be the killer idea of a lifetime, the communication may be lacking from you to the client and may be more of a self communication tool.

So then what are the different types of sketches you ask? Well fortunately you are in the right place, at the right time, reading the right blog.

1. Personal Communication Sketches aka the Doodle:

These are the scraggliest of the scraggers. The dirtiest of the dirty. They sketches that tend to live in the sketchbook or on discarded pieces of paper. The purpose of doodling and sketching so roughly is for you the designer to work out the issues with form or function, but in a looser more empathic way. These sketches tend to be most present at the genesis of the product concept. For me, these are the doodles I do when preoccupied in thought on the bus or train as I try to fiddle around with new ideas or sketch techniques.


2. The Thinking Sketch:

Al little more focused and refined, these sketches are usually alot cleaner than the scraggly doodles you find in a sketchbook. You may find yourself showing these to other designers, so you can make certain assumptions as you sketch and use cues that your colleagues would pick up on suck as hatching and contour lines. Simple gestural sketches could also fall into this category. . .


3. The Technical Sketch

Designers bridge the gap between art and engineering. (you can decide for yourself what your role or mantra is) As such, sometimes it’s necessary when sitting and working with an engineer or clay modeler to then speak on their terms. That means pulling out the ol’ exploded views, cutaway views, and cross sections to help communicate your vision for the product your designing.


4. The Presentation Sketch:

This is where you bring out the big guns. These sketches tend to be a little more refined and thought out. you can think of them as being a little technical yet a little emotive. They serve to captivate the viewers interest while then explaining the concept visually. For a client that does not have the visual thinking skills of you fellow designers, it may be necessary to be a bit more explicit in how you explain things in your sketches (hence the technical aspect). Notes, callouts, different views – this is where you’ll want to be overt in how you express the idea.


5. The Emotive Sketch:

The gushy, over the top, killer sketch whose soul purpose is to make your viewer stare in awe at the killer sketch/render in front of them. Yes this is what tends to be the automotive sketch. Descriptive yet very emotional. I rarely do these much as I tend to work in 3-d once I get past the presentation sketch phase, but don’t get me wrong, I totally dig these and love a good emotionally and visually captivating sketch.


discuss it in the IDSKETCHING.COM forums,

Levels of Sketching | Industrial Design Sketching and Drawing Tutorials.

This corrugated cardboard sleeve that doubles as a record player just blows my mind. Just open it up, fiddle with a pencil and, boom. No speakers needed either, the sound goes through the needle and into the cardboard (so don’t expect bumping bass, but we hear it’s quite good). Such great design, so few records that I don’t illegally download to listen to though.

Monkee Design – Industrial Design Blog/ Student Resource – Cardboard Sleeve Doubles as a Record Player.

A Really Flat Chair

Kök is a flat-pack chair inspired from a blue chair, a common staple in Mediterranean and Aegean culture. Simple to make and easy to assemble, no adhesives or complicated joints. From my understanding, the weight of someone sitting reinforces the tension at the joints making the bond even stronger.

Kök Flat-Pack Chair by Erdem Selek » Yanko Design.

I don’t know what it is, but I like it.






Primordial and cellular levels of knowing. « Synaptic Stimuli.

“Longevity through versatility”

This ReStyle system has got to be somehow a great big yes in the futures of hip nomads. It’d be so great to not have to change furniture (buy and sell or trash) each time one moves due to changing space and junk requirements. Having items that sit on their head or their side… that’s just smart.

ReStyle by James Howlett » Yanko Design.