it's just my style
People don’t buy what you do, they buy why you do it.
Work for people who believe what you believe in.
Selling your story…
…and what to avoid
Think about the following aspects
1. SWEAT THE DETAILS
You are a professional communicator; act like one. Carefully edit everything you publish: résumés, social media, e-mail, blog posts, letters, text messages, everything. Get a copy of “The Chicago Manual of Style” and keep it handy. Most potential employers and clients don’t appreciate text shorthand, so don’t use it. They won’t be ROTFL, and you will end up SOL.
2. PLAY NICE
People you work with and for will make your blood boil from time to time. Whenever possible, be a pro and take the high road. Avoid burning bridges, as people change jobs more often than they did a generation ago. Your paths may cross again in a much different situation, and having a good working history together will make rehiring you easy. Apply this to your online persona as well. Anonymous jabs are petty—be better than that.
3. DON’T FEAR TYPE; BECOME ITS MASTER
Often, being a good typographer means not making the simple mistakes. To accomplish this, you’ll need a working knowledge of classical typography. Go get one. “The Elements of Typographic Style” by Robert Bringhurst, “Thinking With Type” by Ellen Lupton and “Grid Systems in Graphic Design” by Josef Müller-Brockmann are cover-to-cover must-reads. Repeat after me: “Free fonts from the internet are crap, I will not use them.” Keep saying that.
Eco Fashion by Sass Brown
“This book shows the range of companies making a difference in the area of sustainable design in fashion, exploding the myth that sustainable design is bad design, or at best basic design, by highlighting the range of companies producing desirable and well-designed apparel and accessories with a conscience. It not only demonstrates the range of products available around the globe, but explains the stories behind them and the communities they support, as well as showing how and where they make a difference.” – Laurence King Publishing
Future Fashion White Papers by Earth Pledge
“A collection of 30 compelling essays by scientists, retailers, farmers, dyers, models and others in the industry, including Diane von Furstenberg, Julie Gilhart, and Shalom Harlow. FutureFashion White Papers take an in-depth look at the fashion industry and provides a thoughtful, wide-ranging analysis of how a transition to sustainability can be achieved. Diane von Furstenberg notes: ‘FutureFashion White Papers is an exploration that signifies movement towards a more sustainable fashion industry. It is an opportunity to think about and evaluate the fashion industry as it stands today’.” - Earth Pledge
Eco-Chic, The Fashion Paradox by Sandy Black
“Sandy Black has divided the book into four chapters: The Greening of the Fashion Industry, Re-Designing Fashion, Fibre to Fabric and Fabric to Fashion. In the first chapter she has profiled six of the most influential players in the UK ethical fashion industry: the inimitable Lynda Grose, the pioneering Fair Trade label People Tree, the mainstream advocates Marks and Spencer, the long-term campaigner Katharine Hamnett and the style leader Sarah Ratty of Ciel. By choosing these six profiles to feature at the beginning of the book Sandy Black has very quickly laid out the complex territory on which the battle for ethical fashion must be fought.” - Treehugger
Green Is The New Black-How To Change The World With Style by Tamsin Blanchard
“Tamsin Blanchard is a journalist and writer. Since 2005, she has been the Telegraph Magazine’s style director. Before that she wrote about fashion and interiors for The Observer, and spent three years as The Independent‘s fashion editor. She is contributing fashion editor to the V&A Magazine, and a sometime contributing editor to 10 Magazine. She has also written for Vogue, Marie Claire, US Harper’s Bazaar, and The Daily Rubbish. In the late Nineties, she co-founded “˜it’ a luxury boxed magazine for fashion, art and design. She has taught fashion journalism at Central Saint Martins and University of Westminster and is currently an external assessor at London College of Fashion.”
With a foreword by Lily Cole, and lots of contributions from designers and eco experts, it is an entertaining, inspiring guide on how to be fashionably green. - www.tamsin blanchard.com
Sustainable Fashion and Textiles: Design Journeys by Kate Fletcher
“Kate Fletcher is a practitioner and academic who has been working in the field of sustainable fashion for the last 15 years: she has recently become Reader in Sustainable Fashion at London College of Fashion. Her consultancy within the fashion industry, coupled with her educational experience, makes her uniquely well qualified to write this much-needed text. Fletcher, who has helped to develop the concept of “˜slow fashion’, is at the center of research in this area and calls upon both established texts such as McDonough and Braungart’s Cradle to Cradle and recent research from a wide variety of sources, including her own, to support her writing. The quality of research is high.” - Oxford Art Journal
Threads of Labour: Garment Industry Supply Chains from the Worker’s Perspective by Angela Hale and Jane Wills
“This book gives valuable insights for decision-makers in international clothing brands. Read it and learn how garment workers worldwide are affected by the sub-contracted manufacturing that characterizes this industry.” - Dan Rees, Director of the Ethical Trading Initiative
Eco Colour: Botanical Dyes for Beautiful Textiles by India Flint
“The essence of plants bursts forth in magnificent hues and surprising palettes. Using dyes of the leaves, roots, and flowers to color your cloth and yarn can be an amazing journey into botanical alchemy. In Eco Colour , artistic dyer and colorist India Flint teaches you how to cull and use this gentle and ecologically sustainable alternative to synthetic dyes.
India explores the fascinating and infinitely variable world of plant color using a wide variety of techniques and recipes. From whole-dyed cloth and applied color to prints and layered dye techniques, India describes only ecologically sustainable plant-dye methods. She uses renewable resources and shows how to do the least possible harm to the dyer, the end user of the object, and the environment. Recipes include a number of entirely new processes developed by India, as well as guidelines for plant collection, directions for the distillation of nontoxic mordants, and methodologies for applying plant dyes.” - Amazon
Green Chic: Saving the Earth in Style by Christie Matheson
“Matheson slyly steers us toward consumer goods and services that minimize our earth-stomping human footprint. She’s brave enough to say ‘buy less of everything,’ and even the politically fraught ‘buy nothing.’ Matheson’s genius is to make this seem not only doable, but fun.” – Elizabeth Royte, author of Garbage Land and Bottlemania
Sustainable Fashion: Why Now? A Conversation Exploring Issues, Practices and Possibilities by Janet Hethorn and Connie Ulasewicz
“Sustainable Fashion: Why Now? is a critical read for anyone with ties to the fashion industry: designers, marketers, product developers, retailers, teachers, students, and consumers that want to become involved with balancing the fashion desires of the individual with the need to be a steward of our environment.” - Fashion Practice
Fugitive Denim: A Moving Story of People and Pants in the Borderless World of Global Trade by Rachel Louise Snyder
“Smart and ambitious, cosmopolite journalist Snyder maps the global garment industry, beginning in a New York loft where designers plot a line of ultra-pricey, socially responsible jeans that would ensure a fair wage for workers and not cause excessive environmental degradation. From there she visits cotton growers in Azerbaijan, denim specialists in Italy and factories in Cambodia and China. An excellent reporter, Snyder talks comfortably to both sophisticated designers and factory workers, conveying their very different motives as she paints a picture of an industry far more tangled than most consumers imagine. She notes that economic and employment shifts are felt globally, describing Italy mourning the loss of manufacturing to cheaper factories in Asia, where low-paying jobs represent unprecedented opportunity to many workers. If the prose occasionally verges on cuteness, it’s preferable to the jargon of quotas and NGOs ubiquitous in most discussions of global trade. Snyder’s investigation is an essential read for those curious about fashion or the globe-spanning business that produces their clothes.” - Publisher’s Weekly
With global demand for hi-tech goods increasing the market for rare earth elements has doubled in the past decade.
The “rare earth elements” are a group of 17 naturally occurring metallic elements used in small amounts in everything from high-powered magnets to batteries and electronic circuits. The materials (including scandium, yttrium and a group of elements called the lanthanides) have chemical and physical properties that make them useful in improving the performance of computer hard drives and catalytic converters, mobile phones, hi-tech televisions, sunglasses and lasers.
Despite their name, rare earth elements are not actually all that rare, but China has a near-monopoly on mining the elements. In a report on the elements published this year, the British Geological Survey put their natural abundance on the same level as copper or lead.
According to the BGS China has 37% of the world’s estimated reserves, about 36m tonnes, but controls more than 97% of production. The former Soviet bloc has around 19m tonnes and the US 13m, with other large deposits held by Australia, India, Brazil and Malaysia.
Some US media reports have speculated China is trying to use its control over the supply lines for political leverage. But a number of analysts say China is trying to get better control over an expensive, dirty and dangerous mining process, and to get more factories to set up shop inside the country.
Rare earths are extracted through opencast mining and generate radioactive waste.
“I don’t believe that China is trying to chop the west off at the knees but it has a growing internal market that is driving the demand,” said Gareth Hatch, an analyst at Technology Metal Research. “That reduces the amount they are willing to export.” That is where Molycorp – the frontrunner for now in a global race to develop alternative production of rare earth materials – hopes to step in.
“You would need seven mines the size of Molycorp’s just to meet the demand for wind turbines and that would mean no neodymium for motors or any other applications,” said Jim Hedrick, who until last year was the rare earth expert at the US Geological Survey.
In Japan, meanwhile, Hitachi has started a recycling effort to recover rare earths from hard drives and other materials.
Aside from raw materials, it is also unclear whether the US still has the expertise for the complicated process of turning minerals into usable clean tech components.
Read the Aticle below.